Resources that will come in handy for Marketing your business
I put this page together to help share the marketing and business tools I use to help grow my business. I will continue to add items to this page over time.
Disclosure: Please note that some of the below links are affiliate links, and at no additional cost to you, I will earn a small commission, if you decide to purchase them. Please note that these are products I know/use and recommend to my customers. I recommend them as they are good products. I am in the flooring business to help my customers and that is how I earn my living, not by the small commissions earned on these products.
- Website domain names – Check out GoDaddy as they tend to have the lowest prices. $.99 .COM domains! They offer other services as well including website hosting and setting up your website.
- Hosting Services – I recommend bluehost. They have great support services and have the best value out there. In fact, you can sign up for as little as $3.95/month. (You can always choose to upgrade later).
By the way, if you’d like to start your own website (either for your business or personal use), follow my article on this simple 3 step process to start a website on your own. You’ll be surprised at how easy it is (and you can do it very inexpensively…in fact, close to free).
- Website – Theme – Genesis Framework
If you’re new wordpress, you’ll quickly learn that you need a theme. A theme is allows you to customize your site and make it look pretty. It helps it function better and organizes everything. I highly recommend the Genesis Framework. It’s probably the most popular and best supported theme out there. And, it’s rather easy to use.
- Ecommerce – Selz.com – An easy and inexpensive way to sell items online. I’m a huge fan of Selz.com. I use this site to sell my ebooks – some are paid, some are free. You can sell physical or digital products on here. I like it because it’s low risk. Not only do they have free 2 week trial, but you can also choose a monthly free plan and then just pay a small fee for items when they are bought. This is great for when you’re starting out and not sure whether or how many people will buy your items. So, it’s really risk free.
Email and CRM programs:
- CRM (Customer Relationship Management) – ActiveCampaign – I should have done this years ago! But, I’m so glad that I finally took the plunge and invested in a CRM program. If you have a customers and if you are looking to improve your close rate and/or looking for more repeat/referral business, this is a MUST HAVE.
This program allows you to stay in touch with your customers and provide timed campaigns to them pending on where they are in the purchase cycle. You can trigger actions based on when you met, what they’ve clicked, after they’ve bought, at their 1 year anniversary. The possibilities are endless.
And, best of all, it’s so cost efficient. I had done some digging on this before I took the plunge, so I knew that some of the programs were expensive. ActiveCampaign is the most efficient one I’ve found. If you have less that 500 contacts, it’s just $10 per month…and it is so easy to get more than $10 business in return. And, if you buy for the year, you save 15%. Within 2 weeks of using this, I saw an increase in my close rate and a shortened time frame on decisions. Oh, and you can test this for FREE for 2 weeks.
Click here for your free trial of ActiveCampaign.
- Email Campaigns/Blasts – Constant Contact. This is what I used before I upgraded to a CRM program. Constant Contact is an easy to use email program (perfect for beginners). With this program, you can send email campaigns to your customers, prospects and sphere of influence. You can create templates (that you can reuse) and track your performance.
Social Media Tools
- Tailwind – This is a great scheduling tool for your pinterest pins. It will save you a TON of time. And, you can also track which pins are doing best. They have a free trial offer.
- Boardbooster – This program is super cool as it allows you to create a series of pins (or repins) to any board (including group boards). It will automatically space them out for you (e.g. 1 per day) and you can even set it to loop, so it will keep reposting them as it goes through the cycle. They also offer a free trial for 100 pins to schedule. After that, it’s just $5/month which is totally worth it vs. the time it saves.
- PINTEREST TO PROFITS COURSE – This course is by McKinzie Bean who I’ve followed online for a while. Her blog is excellent, and she is a Pinterest Whiz. On top of that, she explains everything in layman’s terms. I highly recommend this for those that are serious in upping their pinterest game.
- FREE GRAPHICS PROGRAMS – If you’re going to use Pinterest (and you should), you’ll want to have outstanding graphics (especially vertical images). Here are 2 free programs you can use: Canva and PicMonkey.
- Hootsuite – Hootsuite enables you to schedule posts across multiple social media channels at the same time, including twitter, facebook, LinkedIn and Google +. They have both a free and paid version. So far, I’ve found the free version works just fine for my needs.
- Restaurant.com– Restaurant.com is a great way to way to reward your customers. I love restaurant.com because it’s a simple way to reward my customers and business partners with an inexpensive “thank you” when they refer other customers to me.
It’s very cost efficient…you can buy a $25 gift card for $10 or a $50 card for $20. And, you can do it all from your computer…no need to print envelopes or use stamps. It’s also great because they have participating restaurants in each town, so I don’t need to guess what type of food they like or find different places in different towns. Sign up below.
$25 Restaurant Certificates for $10